Okay, so we have spoken about globalisation in the essence that our world is getting smaller, and national boundaries are closing; we have talked about cultural appropriation in terms of using elements of one culture in a negative way; and finally, international students and the need to interact and learn from them more. Now its time to talk about Korean cinema, and how it can be seen as a media example of cultural hybridisation – that is, how Korean culture has essentially had an influence on not only the film industry, but on Australia and other Asian countries in general.
Woongjai, 2009 argues argues that the ‘Korean wave is an indication of new global, as well as local, transformations in the cultural and the economic arena,’ and I completely agree. Asia, in particular Korea has seen to have a huge impact on the western world in terms of culture, what we watch, who we look up to, how we dress, trade, investment, global communication as well as film production and consumption. These trends, according to Woongjai, are particularly evident in the recent popularity of South Korean cinema and culture.
“Along with the strong tides of global economy and culture coursing through the Asian region, the last decade has also witnessed the development of a unique pattern of media production, distribution and consumption, in which one can see the signs of an increased diversity of originating nationalities.” – Woongjai, 2009.
With the rise of cable TV, the internet and satellite, new media channels and avenues of distribution have become evident, which has played a huge part in the popularity and growth of Korean film and global film in general. ‘South Korea has become the seventh-largest film market in the world, with national film attendance totals by 2000 exceeding 70 million.’
The recognition of such Korean films has lead to this ‘Korean wave’ or phenomenon. The term ‘Korean wave’ simply refers to the popularity of South Korean popular culture in other Asian countries, including Australia.
Modern Korean cinema is growing in interest, importance and relevance; and is getting the attention of Hollywood, film critics and film studies. Shin, C.Y., 2005, also describes Korean cinema as a ‘cultural phenomenon.’
“South Korean Cinema is finding it place in the sun. At the dawn of the new millennium, the growing enthusiasm for Korean movies is evidenced by intense activity on multiple fronts.”
In summary, Korean Cinema can be seen as another platform, or ‘lens’ by which cultural hybridisation and globalisation and its effects can be understood and appreciated.
Have you watched a Korean film? or do you want to? Here are the Top 10 Korean films of 2015 if you’re interested in getting more of a taste of the ‘Korean Wave.’